Good marketing materials establish company credibility and help build a relationship with consumers and the potential franchisee—two of the most critical steps to increasing product and franchise sales. Marketing collateral also works in tandem with your Internet presence: while your web site drives franchise sales leads, the other materials in your marketing mix support your site by giving the sales teams additional tools for selling and fulfilling requests for additional information. Upside’s in-house advertising agency produces award-winning materials that range from tabletop menus and in-store signage, to head-turning franchise information packets that consistently increase franchise sales.
