When considering whether to purchase a franchise, one of the key factors a new franchisee will take into consideration is whether the franchisor has a comprehensive franchise marketing plan in place that lays out how business will be brought in—because without good marketing systems and support, a franchisee is set up for failure. The Upside marketing team has experience in traditional marketing disciplines and specializes in franchise marketing strategies that intertwine advertising campaigns, franchise sales strategies, and public relations components. As the most recognized franchise consultant in the country, Upside is lauded for developing franchise marketing strategies that offer customized solutions for each client.

Upside leverages paid advertising dollars with public relations strategies, or what we like to refer to as “earned media”—free TV, radio and print exposure—that generates positive, frequent media coverage that we earn by actively creating newsworthy stories and events that attract media outlets that reach your target markets with specific messages crafted with intent. Grand openings, anniversary celebrations, customer appreciation events, new product launches and other business developments are promoted using a mix of public and media relations tools including media packets, pitches and promotional emails. For internal or external communications, Upside’s marketing team will also develop, produce and distribute electronic and print newsletters that keep employees, franchisees and customers excited about new business opportunities, products and promotions.