6.30.2008
Don't make excuses - selling in today's Franchise environment!
Franchise Help | Vol. 10, Issue 6, Part 2, June 2008
By Mario Altiery
craftsman never blames his tools. But when it comes to selling franchise units, both mature and start-up franchises are falsely blaming the “junk” quality of portal and web-based leads for poor numbers. There is healthy growth in all segments of franchising. The change we are seeing is that we are fat cat franchisers who want something for nothing and are making excuses for our own flawed sales process.
Franchise Help Franchise Newsletter

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6.05.2008
Making Sales or Making Excuses
By Mario Altiery
A craftsman never blames his tools. But when it comes to selling franchise units, increasingly both mature and start-up franchises are falsely blaming the "junk" quality of portal and Web-based leads for their poor numbers.
Franchise companies have seen no change in the quality of leads

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5.20.2008
Franchising for Professional Athletes
By Heidi Bohi
The average professional athlete makes lifetime earnings of between $5 million and $25 million. Roughly 70 to 90 percent of that is earned before they reach 35 and by the ripe old age of 40 their careers have usually ended.
But making this kind of money and making this kind of money last are two different disciplines.

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3.15.2008
Making sales or making excuses? How to turn every lead into a hot prospect
By Mario Altiery
A craftsman never blames his tools. But when it comes to selling franchise units, increasingly both mature and start-up franchises are falsely blaming the “junk” quality of portal and web-based leads for their poor numbers.
Is the quality of sales leads dropping, or are we getting fewer results because of our lack of diligence and follow-up?

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3.12.2008
Tips for selling a franchise territory
By Kathleen Ryan O'Connor
An entrepreneur turns to Ask FSB for advice on selling an unused, undeveloped franchise territory.
Fortune Small Business

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2.10.2008
Are you on top? Making your web site SEO savvy
By Mario Altiery
Search Engine Optimization (SEO) is the art and science of balancing technical and marketing skills to produce a well thought out website that is search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your target market.
SEO; an ongoing process

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1.1.2008
Fighting Food Costs: Rising commodity prices hit just as labor costs rise
By Jonathan Maz
Skyrocketing cheese and cream costs this year has made Bruce Finch part restaurant owner, part tightrope walker.
Tracing costs back to oil

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11.28.2007
One Hot Market: Party Central
Phoenix-area restaurants prepare to welcome thousands to Arizona for the Super Bowl. Native New Yorker, a Gilbert, Ariz.-based chain of chicken-wing restaurants, is hustling for a December opening of its new, 170-seat restaurant located across the street from the stadium, says Sherri Lind, vice president of franchising for the 19-unit concept. The chain is getting help: “The town of Glendale has been amazing at trying to get a lot of businesses to open” before game day, she says.
A lot of wings being prepared for Superbowl Sunday

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11.8.2007
Surveying franchise success
Mario Altiery, president of the Scottsdale, Ariz.-based franchise consulting firm The Upside Group, takes a harder line when it comes to franchise profiling ...
Surveying franchise success | Branding & Franchising | QSR Web

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11.05.2007
Native New Yorker on FOX10 News
Rick D'Amico introduces us to a family who started a business from scratch - and in the process, introduced a snack to Arizona that today is about as common on our tables as the American Hamburger!
Native New Yorker

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10.10.2007
Emerald City Smoothie Joins Extreme Makeover: Home Edition
Emerald City Smoothie recently provided a new “blend” of relief on the set of the Emmy Award-winning reality program Extreme Makeover: Home Edition. The Seattle-based smoothie franchise donated its nutritious and delicious meal replacement smoothies to the ABC show host, Ty Pennington, the design team and the Kirkland, Washington community volunteers, as they made yet another family’s dreams come true.
Seattle-based smoothie concept joins hit ABC show to make a difference 

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9.6.2007
Native New Yorker Fantasy Football Coverage
Broadcasting live on the radio from Native New Yorker
Radio Broadcast pt1
Radio Broadcast pt2

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