Upside Group understands franchise lead screening and has created a system allowing franchisors the peace of mind that every lead will be diligently contacted so they receive the most from their franchise marketing dollars. Franchise Sales Professionals love our screening process because they receive the prospects already “warmed up” and it allows them to spend more time with “buyers”.
Upside Group will ensure every lead is reached. Follow up begins within minutes of leads being generated. As you receive your leads each day they are imported to Upside Group’s contact management software and instantly forwarded to screening experts selected for your franchise brand. Comprehensive follow up is done through phone calls and selected emails. Each prospect is phoned repeatedly using a contact strategy including nights and weekends until the prospects are eventually reached.
All leads are screened based on your criteria to ensure only the best prospects are passed on to your sales team. Once these quality prospects are “warmed up” there is a seamless pass off process performed to your development team.
With over 80 years of combined franchise experience, Upside Group’s comprehensive screening process has been honed over time allowing good prospects to be driven forward, resulting in lower costs per lead and more dynamic system growth.
Upside Group clients have the option of selecting franchise screening as an a la carte service or taking advantage of complete sales outsourcing. During the leads screening process,
Upside Group will also provide:
- Sales Feedback
- Reporting
- Notes on conversations with prospects
- Lead source comparison
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