Most franchise companies face the same question every month ---
“What lead generation sources should we use?” 

Upside Group understands there are many franchise lead generation sources and it can often be daunting to determine what sources to add or remove from your franchise development plan.  The opportunity to generate franchise leads can seem endless and the modern day franchisor has many choices; franchise tradeshows, franchise web portals; franchise periodicals, industry print, newspapers, pay per click and search engine optimization, There are definite differences between the quality of prospects generated from each source and depending on the type of industry your franchise business is in, results can also vary. 

Upside Group has extensive experience in the science of franchise lead management.  From setting proper expectations for lead conversion to qualifying leads for financial wherewithal, we understand the nature and mindset of a lead and how to best convert it to a quality franchise candidate.

After researching your franchise industry and aligning with your franchise development goals, Upside Group will present you with a comprehensive lead development plan.

During the lead generation process, Upside Group will handle all negotiations with web portals and print media to advertise your franchise opportunity.  With Upside Group’s extensive clientele, we have the buying power to ensure you receive the best prices available for all media purchases.