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Events
Upcoming Events:
The West Coast Franchise Expo
November 5th - 7th
Los Angeles Convention Center, Los Angeles, CA
Join thousands of entrepreneurs and business owners at the WEST COAST FRANCHISE EXPO, the largest franchise expo in the west. Meet hundreds of proven franchised businesses. Every investment level.
Register now for the largest franchise expo in the west.
Mario Altiery with Upside Group—Don’t Fix Your Franchise System It if It Ain’t Broke—Do It Better!
Mario’s a great resource—we put him on our People to Know on our website. There’s a lot to start understanding about Franchising 4G, and Mario is going to be our in-house commentator of the next generation of franchising. I already said it’s not your father’s Subway, didn’t I?
Listen to the show
Previous Events:
IFA Franchise Business Network Breakfast Roundtable
Thursday 9:00 AM, August 10th at the SLC Conference Center
352 7th Avenue (30th St.), 16th Floor, New York, NY
Mario Altiery will be a guest speaker at IFA’s next Franchise Business Network Breakfast Roundtable in New York, NY on August 10. The topic: “How to Help New Franchises Succeed.” This program will focus on providing practical advice for helping new franchisees to succeed, even in a difficult economy, including advice regarding training, location selection, construction and build out, computer systems, suppliers, grand opening, advertising, and the processes for selecting new franchisees.
Reserve your space by no later than Friday, August 6, 2010. See linked form for registration details.
Arizona Hunger Campaign
Thursday 10:00 AM, May 6th at the US Airways Arena
On May 6, Lift Up America will help launch the Arizona Hunger Campaign, a one-year effort to help alleviate hunger in the greater Phoenix area. Along with partners Jerry Colangelo, the Arizona Broadcasters Association, local food banks, area churches and businesses, and the public, the campaign hopes to raise five million pounds of food to help the 1 in 5 children in Arizona who are struggling with hunger.
http://liftupamerica.org/upcoming-events/other-events
Social Networking for Franchisors: Pitfalls and Potential
April 6, 2010, 11:45 AM, Las Vegas, NV - Bali Hai Country Club
This is a complimentary forum on social networking sponsored by Armstrong Teasdale LLP featuring attorney Craig G. Moore. As a franchisor, you recognize the vast potential in social media for hiring, retention, name recognition, credibility, and PR. With social media growing at an exponential pace, the new opportunities for you in this arena are endless. But you must be aware of the risks. The release of confidential data, regulatory violations, and public relations disasters can all but cause a business to fail.
The Franchise UnConference
March 3 - 5, 2010, Newpark Resort, Park City, Utah
Join us March 3-5, 2010 (which many people will choose to extend through Sunday, 3/7) in Park City, UT for an exciting event hosted by Fisher Zucker, Fishman PR and Hot Dish Advertising. We are expecting franchisors, multi unit franchisees and suppliers to gather at the Newpark Resort, a brand new and amazing mountain resort, for a networking event conducted around a ski trip. Networking is by far the highest rated part of any industry conference and we have heard a recurring comment by attendees that often you are forced to bear an overwhelming amount of programming to get to the networking events. Well that is about to change!
Registration deadline is February 20, 2010 12:01am [Mountain Time]. To register or to learn more about this event click here.
IFA Convention in San Antonio, TX
Feb 4th – 5th, San Antonio Convention Center & Marriott Rivercenter Hotel
Our very own Mario Altiery of the Upside Group spoke on February 5th at the IFA Convention in San Antonio. Mario along with Lorne Fisher, CFE, CEO/Managing Partner, Fish Consulting lead a session titled: “Brand Marketing and Franchise Recruitment — Putting Your Best Foot Forward”. Three of us were also roundtable facilitators at the convention. Larry Schwartz lead a discussion titled: “Moving your prospects through the sales process.” Heidi Bohi lead a discussion titled: "What Marketing programs today provide the best Return on your investment." Mario Altiery led a discussion titled: “Selling your first franchise”.
 Mario Altiery, President of Upside Group Franchise Consulting, was invited to a special private reception as a major contributor to FranPAC for former U.S. President George W. Bush during the International Franchise Association Convention on February 6, 2010. President Bush was the keynote speaker at the International Franchise Association’s 50th Annual Franchise Convention held in San Antonio, Texas from February 5 – 8. During Mr. Altiery’s private time with the President they discussed baseball and franchising. Following the private FranPAC reception, President Bush delivered his keynote address to the 2,400 International Franchise Association members in attendance on his experiences with other world leaders, the nature of public leadership and his candid insights on his eight years living in the White House. The International Franchise Association Convention, in addition to celebrating their 50 year milestone, was praised by those in attendance as informative, educational and validating the vital role franchising has played in the initial stages of turning around the troubled U.S. economy.
Franchise Business Network Event
January 19th, Tempe, AZ at Historic Monti’s La Casa Vieja
Join us for the first Franchise Business Network Event of 2010. This event is sponsored by The International Franchise Association and Upside Group Franchise Consulting.
While we’ve all been immersed talking about the challenging economy, there are many growth strategies that with proper execution can lead to exceptional corporate and unit level growth. This outstanding event will provide you with the information and tools you need to meet your development goals and establish your franchise system as an industry leader. We have assembled a team of experts who will lead in-depth discussions and answer your questions on some of the most effective strategies available.
Nova University
November 5th - 9th, 2009 NSU Main Campus, Fort Lauderdale-Davie, FL
The Emerging Franchisor Conference (EFC) is designed to address the challenges and opportunities unique to franchise systems with 200 or fewer franchisees. Aimed at founders, CEOs, COOs, presidents, key senior staff members, entrepreneurs, and potential franchisors, the EFC is a prime networking and educational conference for franchisors that are ready to grow their systems. The EFC provides peer-based, tested ideas that work; hands-on learning filled with take-home value; and an unparalleled networking opportunity.
Athlete’s Investors Show
June 27th, 28th and 29th, 2008 Bellagio Hotel, Las Vegas, NV
Iron Mountain Sports along with Upside Group Franchise Consulting present Franchising for Athletes 2008. A handpicked group of franchisors and investment professionals who will have the opportunity to present to both current and retired athletes who are interested in learning more about their industries.
- In the News:
- Tipping Point - Pro players pumped for franchising
- Athlete Investors by Heidi Bohi
Franchisor Quotes:
“We greatly enjoyed the Professional Athlete Franchise Seminar. The athletes seemed interested in our “Green” concept and the advantages of insulating existing homes with current energy prices on the rise. They asked concise questions and had a good understanding of the value of our business. We are currently talking with several athletes about becoming franchisees and look forward to the next event.”
Patrick J. Pitrone
President
USA Insulation Franchise Corp.
“We thought the Professional Athlete Franchise Event was wonderful. The athletes seemed excited to be there and enjoyed discussing our full service Mexican Restaurant. We are speaking with athletes now about becoming franchisees and expect more prospects from future events”
Jeannine Kosel
Executive Vice President
Gardunos Restaurant
This program allows you to implement methods to position your system for growth in the domestic and international marketplace, enhance the franchisor/franchisee relationship, and know what legal questions you should be asking and how to stay on top of current legal hot topics that could affect your system.
- In the News:
- IIFE Emerging Franchisor Conference Agenda EFC 2008 – Fort ...
Athlete’s Investors Show
June 25th and 26th, 2009 Palms Hotel, Las Vegas, NV
Come join us for the 2009 Athlete’s Investors Show at the Palms Hotel. This conference focuses on a handpicked group of franchisors and investment professionals who will have the opportunity to present to both current and retired athletes who are interested in learning more about their industries. The event will allow each participating company dedicated time to present their offering in both a business and social setting.
In our kick-off session, Mario discussions why franchise sales are a more difficult sale than most other industries, facts and misconceptions about the viability of leads, and the reality of awarding franchises vs selling them. Mario also talks about the core competencies of the franchise sales process, including staff training, lead tracking, and goal setting. Lastly, Mario touches on what ongoing tasks are an important part of a successful sales program.
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