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Measurable, proven results—that’s what sets Upside apart from other franchise consulting groups in the industry. To develop and expand franchise systems, franchisors need step-by-step coaching and consulting that focuses on one thing: increasing the number of franchise units sold by developing a solid branding platform upon which a results-oriented marketing and sales strategy can be built. |
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Why the name Upside Group? When President Mario Altiery founded the firm in 2002, it was in response to a noticeable void in the franchising world: while there was no shortage of franchise advisors, there was no comprehensive consulting business that had the front-line experience and insider’s understanding to be able to be accountable for a franchisor’s ongoing and long-term success. Mario Altiery believed there was a true upside to franchising that could be realized through a practical system of results-oriented solutions tailored to each client’s needs.
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“At Upside, we do not focus on franchise sales only—we consider all aspects of franchise development. We think in terms of multi-tier, interconnected systems and how they each contribute to and strengthen the complete franchise structure.”
Mario Altiery, President |
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Upside comprises the best minds in the industry. Handpicked, professional staff is recruited from across the country, offering clients traditional marketing experience from multiple disciplines, as well as franchise marketing expertise in advertising, sales, public relations, web site optimization, manuals and documentation, training, and business development. Headquartered in the Phoenix, Arizona, metropolitan area, Upside also has satellite offices across the country.
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Upside Group founder and President Mario Altiery began his franchise career working for some of the world’s most successful franchises, including an international retail sign franchise, where he was Regional Vice President and pioneered the company’s sales and marketing processes, developed several national landmark programs, implemented a franchise resale program, and institutionalized royalty maximization training seminars. He also specializes in the technology training industry and spearheaded the sales efforts for an internet-based technology training industry.
Mario founded Upside Group to fill a need in the industry for comprehensive franchise consulting services that focus on accountability and unit growth. Regarded in the industry as an authority on franchise development, he is a regular speaker and trainer for the International Franchise Association (IFA) and International Institute for Franchise Education (IIFE).
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Management, marketing, sales and regional franchise development and operations are a few of the strengths Elizabeth offers to Upside Group’s domestic and international franchise clients. She also specializes in managing profit and loss operations, negotiating leases, coordinating construction of new franchise sites, and multi-franchise cooperative marketing, and is a lead Upside Group trainer, developing and conducting seminars on various franchise sales topics. |
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As a Managing Partner for Upside Group’s east coast division, Doug oversees franchise development for some of the fastest growing franchises in their industries. Clients rely on his 25 years in sales and new client development to measurably increase franchise sales, develop franchise support systems, refine sales screening and qualification, provide franchise marketing support, and to provide competitive and marketplace analysis. |
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Derek has more than 16 years of experience in sales, marketing and operations and is regarded as one of the top franchise experts in the industry. In a sales management capacity, he helped develop and deployed direct marketing initiatives and established distribution channels in a multitude of industries. He also has experience being a franchisee, franchisor and the many aspects developing franchises from the ground up while working with many of Upside’s top clients.
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From concept to completion, Brandon’s keen marketing instincts and fresh approach to graphic design and branding are what gives Upside Group’s marketing materials the creative stamp that sets its portfolio apart from franchise industry clutter and rivals the creative efforts of most full-service advertising agencies. As the head of the marketing team, Brandon applies his advertising agency background to the development of multi-tiered campaigns that include franchise information packets and print collateral, web site development and interactive media, branding, TV, radio, signage, packaging and merchandising. |
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As Upside Group’s SEO developer, Mike is responsible for modifying or building client web sites according to search engine optimization standards, and developing web site marketing plans that increase traffic to client sites. |
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As the administrative powerhouse at the Upside Group home office, Lori Bayda uses her 20 years in administration, office management and information technology to train administrators on handling leads, facilitating leads and interpreting lead status reports, market research, and tradeshow development. She is also responsible for all administrative support for the Upside Group’s national sales team. |
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