Many franchisors have great franchise offerings but cannot understand why they aren’t growing. The entire sales process seems a mystery:
- Where do I advertise? How much should we be spending a month?
- What information should we cover in our franchise brochure?
- Should we use an electronic franchise information packet or mail one to each prospect?
- How often should we call a prospect?
- Should we perform a discovery day? Should it be one-on-one or in a group? What information should be covered?
- Should we use email drip campaigns, what lead management source should we use?
- How do brokers work and are they representing my franchise well? Are brokers cost effective?
- How do we sell effectively but still legally?
These are just some of the common questions facing franchisors today. At Upside Group Franchise Consulting we offer a full service franchise development outsourcing option that allows our clients to “get back to their product”. Most franchisors chose the path of franchising because they love their product or service and people often commented “you should franchise”. They didn’t plan on having to become an expert in franchise sales in order to grow their system nor are they comfortable doing it. While Upside Group wholly removes the burden of franchise development, you as the franchisor can return to assisting your franchisees and continuing to develop the best franchise offering available.
Upside Group’s sales solutions lower costs while dynamically growing your franchise system with good quality candidates approved by you.
Upside Group will handle lead generation, calling all interested prospects, moving quality candidates through the buying process, and even completing the signing of paperwork and delivering funds.
You have developed a great product or service; let us worry about growing the system while you continue to hone your operations.
Our solutions include:
- Lead Management
- Screening Follow-up
- Monthly Feedback
- Discovery Days
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- Reporting
- Troubleshooting
- Creation of all Franchise Sales Materials
- Closing Paperwork and Compliance
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